Music Video Or Ad? (Always Both, Right?)

Last week I posted directly on the Facebook page for this blog after I created a promotional video for an upcoming concert and the client had issues publicizing it with their own Facebook post.

https://www.facebook.com/478531892336962/posts/875709779285836/

SERVICE WITH A SMILE

I may get into how I captured and created the visuals later, but let’s get into the technical part of serving your client. Whether they be a paying customer or a friend, if you are helping someone out, I tend to consider that as doing somebody a favor.

That’s not from arrogance; I am trading my time for someone else to benefit from and that’s a favor. It doesn’t matter if I am also getting paid for it or not. There are literally 1 million other things I could, do including nothing, including things I choose or do not choose. In turn they are doing me a favor by participating in the partnership, whether they do that well or not!

With that attitude, if someone has a problem I may be irritated but I don’t get angry about it. If someone misinterprets something or doesn’t like what I have done, I may be disappointed but I also want to solve the problem, because I try to see us as a team.

Sometimes that’s difficult or nearly impossible, but I strive at least not to let that be my fault.

This case was none of those, although he asked for changes and additions I was hoping not to make. But by doing them I made it better.

LET’S GET TECHNICAL

And now we will get into the technical part and point of this post: Facebook is really annoying. If you don’t give them the video to host, unless it’s YouTube they like to show you a link. If you want to embed your Facebook post somewhere else, like I want to do now, you will generally get a link and not the visual you like, or if you do, not in a way that you can make look prettier.

Wait, what am I saying? That the big technology players don’t see each other as a collaborative team and try to solve the problem and make it easy for the end user that works with both of them? I was just talking about. customer service….

So funny.

Anyway, I’d shared the video via OneDrive this time, and I am assuming since he was on mobile, he grabbed the link and posted it to Facebook, and because I shared it with relaxed enough permissions it did technically work.

But it didn’t auto play, had a crap thumbnail, and it branded for the Microsoft product. Plus, he need to change the name of the file which was displayed instead of something more on brand, and without the extension. But it was already on his page and he was driving and couldn’t call me back, and people were going start liking it and then when we fixed it it was going to get zapped and all those likes would go away and they weren’t going to click like and share again.*

So my solution was to immediately copy the text of his post with links intact (and a couple of improvements like a direct link that you use to get tickets for the show.) And then I uploaded the video to Facebook and created a public post on my own page and made him share that as well. Then people could share his copy of the post of my copy of the post and it would all go through the same the locus point, so as it got more views and likes it would show up better in the Facebook feed and reach other people, and he would still get likes and shares for his page. And patrons for his concert.

I think that’s a win-win. The funny thing is that solution was actually my second attempt in five minutes. My first brilliant attempt was to share a post directly on his wall, the same way you go and wish somebody happy birthday so that the video or picture shows up in their feed.

The problem we had, however, was that my post was only visible to “friends” of his page, even though I would’ve posted it publicly, because that’s what his default page settings were. So then he shares it and it’s public on his page, but fans and performers can’t share it again because the details and video won’t show up, just his header (since he didn’t have to write anything that was already right there below it in my post!

I asked him to try to change the settings on my post to public, because I know that I cannot. I never heard back if he was able to do that, which would solve the problem later, but again, he was driving, so I provided the other solution, and he shared that one. It stayed public all the way down the line.

So next time I have Facebook-targeted content, I will include a list of the steps up front that “our team” will take to share to our best effect, and a plan ahead of time. I will probably create that plan on my own, using my own account and my page, and a relative to test things on their account. Maybe a dog picture.

—–David

P.S. Funny enough, if I had known that the last edit I sent was actually going to be approved and final, I could have put it on YouTube which would have posted friendly to his page, shared easily, and put all direct video likes in the same place, slightly benefitting me in the end, and giving me a little promotion for being a producer in the first place. But once the clock was ticking, uploading again to YouTube and creating all of that data set would’ve taken more time than the two different versions that I did to solve it the way I did.

* Oh and yeah I’m trying to lay down with an ice pack because I was in a car accident recently and my back hurts if I spent too much time at the computer!

Music Video Or Ad? (Always Both, Right?) was originally published on Creative Uploads

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Hello! Been Very Busy

Being busy is great.

Being very busy is kind of annoying, because while you might be enjoying what you’re doing, you also would like a little time to do other things on your to do list, or your screw around list.

Oh well. This guy gets it.

Creative uploads psycho pigeon

Technically though, there is no such thing as being “too busy.” If you think you’re too busy, you are simply very busy and tired of it.

And yeah, I felt too busy much of the summer. Mostly it was video projects, editing , and doing work around the house . Really it was more of a mental busy-ness, trying to track and organize and schedule everything to avoid stress.

Once you get up in your head like that, but don’t have enough available time to cross any one thing off of your list because you have to bounce between each one, that’s when you feel too busy.

So I stole a little time from my schedule to turn my tasks into projects, meaning that I broke up my list into smaller pieces that I could cross off, either mentally or physically, without having to focus on a single thing and then be totally behind schedule on something that became more critical. That way I could see daily or weekly progress and also the light at the end of the tunnel.

Also, as a serial procrastinator who learned to be more productive by realizing that if you like to put things off —

Tip: You can put off less important things with almost the same satisfaction as the critical ones, which makes people around you much happier with the results

— I discovered that if you have too many things to do and not enough available time, given deadlines, then you don’t feel like you’re putting other things off (joyful procrastination). Instead you feel that you can’t get to them and the most important ones just sit in your head (stressful consternation.)

But apparently the people who say the only way through is through have a point.

And the videos turned out great.

So I guess that’s my silly rant on how to make your busyness work with whatever business you have to deal with .

—–David.

P.S. And remember it’s okay to be a little selfish sometimes, whether doing things for others is how you experience it, or if you want to stay up late and watch your own TV show and everybody’s going to bed.

Or go grab some fast food.

Hello! Been Very Busy was originally published on Creative Uploads

Conflict and Resolution: Well, Excu-uuuse Me!

Storytellers like to say that all stories, good stories, have conflict and resolution. There is a challenge that confronts the hero, and by the end of the story you have some closure — either the hero has new resolve or a solution has been achieved.

There are exceptions of course, sometimes that hanging thread makes for an emotional coda.

The hanging thread is what I’m here to talk about today, why, for this example, I don’t always post regularly.

I’m going to skip the usual excuses, and keeping with the tone of this site find the explanation and use it to target a solution instead of using it to get out of the real work.

If the unexamined life is not worth living, then you need to maintain the distinction between understanding yourself and making excuses for yourself, even if they sometimes use the same words. 

My current obstacle is that I am short on time and my intermittently limited motivation sometimes lets me trade something I want to do (like create a quality blog post) for something I also enjoy (like watching one of the television shows stacked up on my TiVo.)

The irony of it is, if I wanted to be as casual in posting as I am about watching TV, I could post all day, but sort of snarky, throwaway, funny, clever or biting posts are the landscape of my Tumblr and Twitter feeds. This blog was built to have more weight and introspection, so it takes longer than one would imagine to create what I consider a “quality post” — my measurement not yours — so sometimes it feels like a bite of time I can’t take.

But this project is also about building habits: creating, editing, confessing and publishing.

So I’m not going to resolve, or promise, or anything. But here’s a post. It’ll help me when I come across it again, and maybe it will help you. At the end of the day excuses don’t count for much if anything, but explanations that lead to understanding and creation do. So there will be more posts, and sometimes, they should be shorter, because, well, poems range from haiku to Dante’s three-volume “Divine Comedy.”

—–David

P.S. But for the record I have a presentation that I need to work on, a long music performance to edit, a spreadsheet of data to process which will actually earn me money, housework, and a full TiVo and Netflix list. Oh and it’s bedtime and I really like to sleep. (Not on normal people’s schedules, though)

I also have better habits now than I used to, and that gives me the confidence that I will be able to get all of those things in a manageable order.

P.P.S. Ha, I can’t post tonight because of technical errors out of my control!

Conflict and Resolution: Well, Excu-uuuse Me! was originally published on Creative Uploads

I Don’t Have Writer’s Block, You Have Writer’s Block

No really, I don’t get writer’s block. There’s always another idea.

Oh, you want a specific idea in a narrow set of parameters, like a blog post maybe, that provides some sort of example or instruction with a smidge of encouragement and a pinch of humor?

Sure. In the meantime, here’s an unrelated picture I took on a trip. Not a metaphor.

Brick wall building creative uploads

Nice, huh? Wait, seriously, you don’t think that’s a brick wall, do you? I mean there are windows and a door — clearly you could get through it unless the windows are closed and the place is locked.

Or you could break a window, pick the lock, and tear down that wall, Mr. Gorbachev.

I really don’t get writer’s block, and neither do you. So don’t embrace the delusion that you do. That freezes you in a giant bear hug that keeps you from moving any direction.

Some things I embrace instead:

  • Procrastination
  • Depression *
  • Television
  • Anything Amusing
  • Laundry
  • Long Naps

My point is if you need to “not do,” try that out for a little bit. You don’t have to put a timer on it, but be reasonable and then start doing again. I don’t think I get “writers block,” because I could write whatever it is I need to, if I just started doing it, at least a first draft.

Like today: I wasn’t writing a post because I didn’t start thinking about a post because I wanted to do something else. I had stepped outside the process flow.

And then I wrote a post, because I started writing the post.

Now the simple fact that the draft probably needed editing and cuts, like chopping off the first paragraph or so to get to the point quicker — even if I threw everything out and started over again — that’s not writer’s block, that’s editing, and editing is part of the process of writing.

Calling it “writer’s block” is making an excuse for not doing something because you feel like doing something else instead.

In the same way, writing is an excuse for not screwing around. (Or when you are really good, an excuse for not doing housework!)

What do you love more at this moment? Do that thing. Then switch. But switch soon-ish, especially if you have a deadline.

—–David

P.S. I call this methodology “proactive procrastination.” Yeah, I may put off a priority but if I get something else out of the way , it won’t interrupt me or be an excuse later.

* Depression can be a small dip or a giant cliff, either way it’s a speed bump even if it’s not “clinical” depression. It’s a lower energy that doesn’t feed you.

I enjoy it as a break because it’s never felt permanent for me, but — and I’m not a qualified source here — if it’s not “temporary” for you, seek help from someone who can guide you to a shovel or sherpa and climb out of it at least once in a while. Even night gives way to day with persistence (and yes, vice versa) and with regularity.

P.P.S. A slightly related musing from the archives, and this watch again post on procrastination.

I Don’t Have Writer’s Block, You Have Writer’s Block was originally published on Creative Uploads

Capture Creativity Quick

So one of the difference between successful people and — let’s say less successful people? — isn’t the ideas. It’s sharing them. It takes a lot of work, but we can take the first step very easily.

If your goal is producing creative content, jokes, stories, music, art, whatever…. the trick is to capture the inspiration when you have it even if you can’t devote time to it when it first arrives. It doesn’t have to be finished; you are writing a note to your future self. It can be a sketch or fragment, it just needs to last long enough that you can work on it more, or remember enough to build on it, even years later!

I’m going to talk about musical creativity, but this works for all sorts of inspirations. ’80s pop star John (Cougar) Mellencamp wrote the lyrics to one of his hit songs on the shower door with soap. Who knows how many books and businesses have been built on the backs of bar napkins? I’ve chanted things to myself all day while avoiding just writing them down, kept a notepad by my bed — though now I’ll actually write notes to myself on my phone with a stylus –- which may or may not be better than my previous habit of just getting up for an hour in the middle of the night to write whatever song started when my head hit the pillow.

Countless songwriters have sung into tape recorders over the ages or scribbled down notes . With my first camera capable phone, I would record one-handed the melody that had come to me in 15 second video clips. Sometimes, like this example, I angle my iPad on my music stand so that I can see where my fingers were later.

The improvement on this is that now as soon as I’ve come up with the fragment of a song on any instrument, I turn on the electric piano and record the phrase and following improvisation via MIDI direct into a computer. (GarageBand on iPad works pretty good too in a pinch.) Not only does this give me the exact notes I played in the very improvisation I am building on, but it means that I can edit them, fixing glitches in my spontaneous phrasing, or creating a complete arrangement on top of the original sketch and eventually moving the first take out of the mix completely.

So much easier than my early attempts with cassette tapes. Heck, I once spoke the first chapter or so of a book I never wrote into a cassette recorder while hiking, that’s hilarious to listen to. (You don’t know if I’m pausing because I needed to breathe or I didn’t know what to say next.)

Anyway, my point is this applies to anything that you want to capture organically and move into the future as a more polished product. You don’t need to rely on your memory, and you certainly don’t need the conceit that if you forget it later, it wasn’t that good an idea. Don’t be a baby: write it down or capture it, and let your future self figure out that sometimes it’s crap and sometimes it’s not.

And if you end up with too many fragments of stuff to get to, oh darn why is that a problem? Learn to filter through it and work on your favorite thing until you have something done, then climb back on the pile and see what’s next.

—–David

P.S. For the record I often use S-Note on my aging Samsung Galaxy Note 4 for writing things down, and I love Evernote but now that it is free for only two devices at a time, I am trying desperately to use Microsoft OneNote which I find much more cumbersome and harder to search. It seems like OneNote wants you to have everything local before you can search, where Evernote searches in the cloud so you can pull down what you are looking for.

I really wish there was a reasonably priced plan for Evernote that gave me more devices but the tiny amount of monthly bandwidth that I really use. The upgraded plans are still too much of a stretch for the mostly casual user.

Capture Creativity Quick was originally published on Creative Uploads