Music Video Or Ad? (Always Both, Right?)

Last week I posted directly on the Facebook page for this blog after I created a promotional video for an upcoming concert and the client had issues publicizing it with their own Facebook post.

https://www.facebook.com/478531892336962/posts/875709779285836/

SERVICE WITH A SMILE

I may get into how I captured and created the visuals later, but let’s get into the technical part of serving your client. Whether they be a paying customer or a friend, if you are helping someone out, I tend to consider that as doing somebody a favor.

That’s not from arrogance; I am trading my time for someone else to benefit from and that’s a favor. It doesn’t matter if I am also getting paid for it or not. There are literally 1 million other things I could, do including nothing, including things I choose or do not choose. In turn they are doing me a favor by participating in the partnership, whether they do that well or not!

With that attitude, if someone has a problem I may be irritated but I don’t get angry about it. If someone misinterprets something or doesn’t like what I have done, I may be disappointed but I also want to solve the problem, because I try to see us as a team.

Sometimes that’s difficult or nearly impossible, but I strive at least not to let that be my fault.

This case was none of those, although he asked for changes and additions I was hoping not to make. But by doing them I made it better.

LET’S GET TECHNICAL

And now we will get into the technical part and point of this post: Facebook is really annoying. If you don’t give them the video to host, unless it’s YouTube they like to show you a link. If you want to embed your Facebook post somewhere else, like I want to do now, you will generally get a link and not the visual you like, or if you do, not in a way that you can make look prettier.

Wait, what am I saying? That the big technology players don’t see each other as a collaborative team and try to solve the problem and make it easy for the end user that works with both of them? I was just talking about. customer service….

So funny.

Anyway, I’d shared the video via OneDrive this time, and I am assuming since he was on mobile, he grabbed the link and posted it to Facebook, and because I shared it with relaxed enough permissions it did technically work.

But it didn’t auto play, had a crap thumbnail, and it branded for the Microsoft product. Plus, he need to change the name of the file which was displayed instead of something more on brand, and without the extension. But it was already on his page and he was driving and couldn’t call me back, and people were going start liking it and then when we fixed it it was going to get zapped and all those likes would go away and they weren’t going to click like and share again.*

So my solution was to immediately copy the text of his post with links intact (and a couple of improvements like a direct link that you use to get tickets for the show.) And then I uploaded the video to Facebook and created a public post on my own page and made him share that as well. Then people could share his copy of the post of my copy of the post and it would all go through the same the locus point, so as it got more views and likes it would show up better in the Facebook feed and reach other people, and he would still get likes and shares for his page. And patrons for his concert.

I think that’s a win-win. The funny thing is that solution was actually my second attempt in five minutes. My first brilliant attempt was to share a post directly on his wall, the same way you go and wish somebody happy birthday so that the video or picture shows up in their feed.

The problem we had, however, was that my post was only visible to “friends” of his page, even though I would’ve posted it publicly, because that’s what his default page settings were. So then he shares it and it’s public on his page, but fans and performers can’t share it again because the details and video won’t show up, just his header (since he didn’t have to write anything that was already right there below it in my post!

I asked him to try to change the settings on my post to public, because I know that I cannot. I never heard back if he was able to do that, which would solve the problem later, but again, he was driving, so I provided the other solution, and he shared that one. It stayed public all the way down the line.

So next time I have Facebook-targeted content, I will include a list of the steps up front that “our team” will take to share to our best effect, and a plan ahead of time. I will probably create that plan on my own, using my own account and my page, and a relative to test things on their account. Maybe a dog picture.

—–David

P.S. Funny enough, if I had known that the last edit I sent was actually going to be approved and final, I could have put it on YouTube which would have posted friendly to his page, shared easily, and put all direct video likes in the same place, slightly benefitting me in the end, and giving me a little promotion for being a producer in the first place. But once the clock was ticking, uploading again to YouTube and creating all of that data set would’ve taken more time than the two different versions that I did to solve it the way I did.

* Oh and yeah I’m trying to lay down with an ice pack because I was in a car accident recently and my back hurts if I spent too much time at the computer!

Music Video Or Ad? (Always Both, Right?) was originally published on Creative Uploads

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Hello! Been Very Busy

Being busy is great.

Being very busy is kind of annoying, because while you might be enjoying what you’re doing, you also would like a little time to do other things on your to do list, or your screw around list.

Oh well. This guy gets it.

Creative uploads psycho pigeon

Technically though, there is no such thing as being “too busy.” If you think you’re too busy, you are simply very busy and tired of it.

And yeah, I felt too busy much of the summer. Mostly it was video projects, editing , and doing work around the house . Really it was more of a mental busy-ness, trying to track and organize and schedule everything to avoid stress.

Once you get up in your head like that, but don’t have enough available time to cross any one thing off of your list because you have to bounce between each one, that’s when you feel too busy.

So I stole a little time from my schedule to turn my tasks into projects, meaning that I broke up my list into smaller pieces that I could cross off, either mentally or physically, without having to focus on a single thing and then be totally behind schedule on something that became more critical. That way I could see daily or weekly progress and also the light at the end of the tunnel.

Also, as a serial procrastinator who learned to be more productive by realizing that if you like to put things off —

Tip: You can put off less important things with almost the same satisfaction as the critical ones, which makes people around you much happier with the results

— I discovered that if you have too many things to do and not enough available time, given deadlines, then you don’t feel like you’re putting other things off (joyful procrastination). Instead you feel that you can’t get to them and the most important ones just sit in your head (stressful consternation.)

But apparently the people who say the only way through is through have a point.

And the videos turned out great.

So I guess that’s my silly rant on how to make your busyness work with whatever business you have to deal with .

—–David.

P.S. And remember it’s okay to be a little selfish sometimes, whether doing things for others is how you experience it, or if you want to stay up late and watch your own TV show and everybody’s going to bed.

Or go grab some fast food.

Hello! Been Very Busy was originally published on Creative Uploads

Conflict and Resolution: Well, Excu-uuuse Me!

Storytellers like to say that all stories, good stories, have conflict and resolution. There is a challenge that confronts the hero, and by the end of the story you have some closure — either the hero has new resolve or a solution has been achieved.

There are exceptions of course, sometimes that hanging thread makes for an emotional coda.

The hanging thread is what I’m here to talk about today, why, for this example, I don’t always post regularly.

I’m going to skip the usual excuses, and keeping with the tone of this site find the explanation and use it to target a solution instead of using it to get out of the real work.

If the unexamined life is not worth living, then you need to maintain the distinction between understanding yourself and making excuses for yourself, even if they sometimes use the same words. 

My current obstacle is that I am short on time and my intermittently limited motivation sometimes lets me trade something I want to do (like create a quality blog post) for something I also enjoy (like watching one of the television shows stacked up on my TiVo.)

The irony of it is, if I wanted to be as casual in posting as I am about watching TV, I could post all day, but sort of snarky, throwaway, funny, clever or biting posts are the landscape of my Tumblr and Twitter feeds. This blog was built to have more weight and introspection, so it takes longer than one would imagine to create what I consider a “quality post” — my measurement not yours — so sometimes it feels like a bite of time I can’t take.

But this project is also about building habits: creating, editing, confessing and publishing.

So I’m not going to resolve, or promise, or anything. But here’s a post. It’ll help me when I come across it again, and maybe it will help you. At the end of the day excuses don’t count for much if anything, but explanations that lead to understanding and creation do. So there will be more posts, and sometimes, they should be shorter, because, well, poems range from haiku to Dante’s three-volume “Divine Comedy.”

—–David

P.S. But for the record I have a presentation that I need to work on, a long music performance to edit, a spreadsheet of data to process which will actually earn me money, housework, and a full TiVo and Netflix list. Oh and it’s bedtime and I really like to sleep. (Not on normal people’s schedules, though)

I also have better habits now than I used to, and that gives me the confidence that I will be able to get all of those things in a manageable order.

P.P.S. Ha, I can’t post tonight because of technical errors out of my control!

Conflict and Resolution: Well, Excu-uuuse Me! was originally published on Creative Uploads

Why Is Special Event A Caution Sign?

I didn’t mean for a metaphor to hit me over the head while I was just driving down the street, but seriously. Stop Special Event Ahead Caution! Creaive Uploads

 

As creative types, we will often take any excuse to detour around things, just dropping our good habits for a few minutes or hours or days. The delighted and self-destructive among us love when special events intrude on our schedule and we can throw everything out the window. We also hate that, because it means that we ‘ll need to make a new schedule at some point, and right now maybe stop thinking about our vague current idea or whatever we had planned.

That sure sounds like it calls for caution. I mean you’re on this road to get somewhere, right? And you’re being forced to change your route or get stuck in “traffic” that will slow you down.

But special events are special – it’s literally in the name. And if you want to be artistic or just enjoy yourself, special events are often an event worth the experience. Even if they totally suck by the end of it, you have a story — at least in your head or for the next party, or maybe even for a song or a film or a collection of pages.

So no, I don’t know that special events need caution. Feed your stuff, by feeding yourself.

And certainly understand the limitations and obstacles that they may present. But as someone who doesn’t mind being social yet still will try to avoid an event because it doesn’t seem “important enough,” or sometimes feels like it’s an excuse to not do the work you promised yourself you were going to do that day, or it costs money and you think you can save yourself into prosperity… Well honestly, those are all pretty good reasons/excuses.

But not all the time. Too many excuses gets you too good at excuses.

Too many special events makes them less special.

Strike a balance, and use caution, but don’t just stop.

—–David

P.S. I still remember seeing author Fran Leibovitz on David Letterman talking about how she was at a party that she don’t want to be at because she would literally take any excuse to avoid writing. I thought it was hilarious and honest and I took it as advice. And it is some of the worst advice for a writer I have ever heard. (Not that she intended it to be advice.)

Things I ignored:

  • She’d actually already written something and been published before that, so perhaps she was entitled to relax on occasion.
  • She ended up with a story that she could tell on a TV show, so she wasn’t entirely wasting her time.
  • I have no idea what she wrote and was plugging, and
  • I do not own any of her books

But I love her. https://www.facebook.com/franlebowitz/

https://en.m.wikiquote.org/wiki/Fran_Lebowitz

Why Is Special Event A Caution Sign? was originally published on Creative Uploads

I Will Read (Watch) This Again: Michael Caine on Acting For Film, plus Beating Creative Blocks

Came across a blog post today from Stage 32 featuring a couple of videos that might be of interest to creative types that might want to download them into their brain (see what I did there? A truly terrible attempt at a joke. That’s what you call a first draft, and would cut in editing.)

The first video is a unicorn for me, something I knew existed but has been hard to find. I’ve only ever seen ten minutes of it and was amazed by it: Michael Caine on Acting For Film. THE Michael Caine, teaching actors film techniques, filmed for a British production quite a few years ago. Caught part of it on PBS when I was younger, and even though I am not focused on the acting field, the techniques he displays and his passion for the work are inspiring.

PLUS: It’s easily adapted to directing tips, to screenwriting and storytelling. It would even help you if you are just taking a meeting. Caine advises you to “pick an eye”, and shows why.

CAINE
But if I’m talking to you, and I don’t blink,
and I just keep on going, and I don’t blink….

He goes into methods for holding focus, grabbing attention, and simple tricks to hit your mark, demonstrating everything. Filmmakers: send this link to your actors. He’s not teaching for stage, but he makes comparisons and you can see those differences yourself and find things that would help whatever your venue, like being smaller or bigger with your performance without upstaging.

I’m not going to delve too far into it, because there’s so much here you will find different things than I do.

The second video is from Actualized.org, covering techniques on How To Overcome Creative Blocks and Writer’s Block. Even if you have writer’s block and you watch it and it doesn’t help you, you can tell yourself you were trying to be productive for thirty minutes and feel better about yourself, right? (I guarantee that’s not in the video, nor is it the best tip ever. But we all do it!)

This clip is a little more valuable than that, though. (Spoiler alert: it starts with commitment.)

Click here for the Stage 32 blog post with the videos

Just do it. No apologies to Nike. Why would you steal such a powerful statement and apply it only to shoes?

—–David

P.S. Ladies and gentlemen, Mr. Michael Caine:


https://youtu.be/bZPLVDwEr7Y

Overcoming Creative Blocks is here:
https://youtu.be/OwgD1vmAawo

P.P.S.  I successfully broke my writing addiction when I was younger (don’t do it!) but I still write (just a little less obsessively). Which was probably a mistake. I’ll talk about that another time.

But I always said I never got writer’s block. This is true in one common perception of the term: I don’t run out of ideas. But I do block myself from writing when I should, and that’s an even more insidious issue that I will be addressing with help from sources like this one.

I Will Read (Watch) This Again: Michael Caine on Acting For Film, plus Beating Creative Blocks was originally published on Creative Uploads

The Internet Is Just Evolution

Humanity has been learning, collecting, cataloging and sharing information since the dawn of time.

The internet is not new. It’s just a new way of doing things, and it lets us search for and find information faster if we train our brains how to use it. Imagine the evolution that will grow out of that.

Some of the information we come across in our lives is wrong, no matter where we find it, both on purpose and accidentally, and that’s always happened. (Even mom was wrong about that whole swimming after eating thing.)

But don’t fool yourself: we aren’t doing something new, we’re just doing it in a different way.

Don’t be intimidated; we aren’t doing something impossible, just more complicated.

Just do something with it. It’s the library of Alexandria, check it out!

—–David

P.S. And don’t set your assumptions in concrete and never break them apart to see if they still hold up.  Even encyclopedias got updated every so often.

 

 

The Internet Is Just Evolution was originally published on Creative Uploads

Not Dried Up

I know there’s been a drought of posts, but the site’s just been resting while other projects demand to be watered. Researched an idea to move hosts and now planning on taking everything with and not starting with a new blank page. Whether I have the time to post a lot or not, this will be sticking around for a while. I have a plan. And a hosting plan. The broadcast stays on air.

I also wasn’t sure for a little while if I was going to stick with a self-hosted version or just maintain the perfectly adequate and free WordPress.com mirror, and didn’t want to keep it all shiny to have it disappear shortly.* You do want to spend time creating, but not a disproportionate amount creating something that evaporates.

It’s hard to strike a balance. I have that conversation with my theater-loving performing child who rehearses for weeks and only gets to put on the show a few times, versus me wanting her to be on video or do a film project with me, which could last for ages and find a wider ranging audience..

But the camaraderie, process and applause are a siren call, aren’t they? For all of us, in our own way.

—–David

* Reference: borderline hoarding but also the economy of efficiency.

Not Dried Up was originally published on Creative Uploads

Ennui Or Entropy

Sometimes you’re just not excited to do a post, or you pretend to yourself that you don’t have the energy, when really you have energy but you want to do something else with it; for example, sit on the couch and watch television and read your iPad.

Creative uploads camera filter frowny faceAnd sometimes your phone battery is just dead at the end of the day.

So don’t beat yourself up about it Just recharge. If it’s important you’ll get back to it and if you don’t, I guess it wasn’t that important to you.

So is it important? Do you feel lucky, punk?

—–David

P.S. Wow, that “Dirty Harry” was a great movie did you know Frank Sinatra was originally tapped to be the star? Maybe he just didn’t feel like doing it?

P.P.S. You can kick back sometimes. But not always, if you ever want to get things done. Still, timing is everything. So prepare for what you want to do (as discussed elsewhere in his blog) and then be ready to jump. 

Ennui Or Entropy was originally published on Creative Uploads

I Wasn’t Ready For This, no wait….

A favorite quote:

Luck is what happens when preparation meets opportunity.
– Seneca the Younger

Or if you prefer a more recent version:

I feel that luck is preparation meeting opportunity.
– Oprah Winfrey

Preparation to me includes practice, education, fascination, and plain old playing around. Also a lot of failure and occasional nuggets of success.

Enjoy the journey.

—- David

P.S. Also:

Luck be a lady tonight.

Preparation H (because sometimes it’s a pain….)

Opportunity knocks:

  • Once
  • Twice
  • You over
  • When you least expect it

I Wasn’t Ready For This, no wait…. was originally published on Creative Uploads

Surf’s Up, Plan Ahead

New Prisma style out, called “Surf”. 

Why does it make me look so old here? Most be too much sun. 🙂

Actually, it has to do with how the Prisma styles work, emphasizing shadows more in some cases, and needing certain colors for better results. Most dramatically to me, fine details versus more coarse shapes makes some pictures great and others awful, which is why the photo you use is critical to a good result.

Here is a set with my dogs using “Surf” with the setting put at 67% to leave a little of the red in one dog’s fur.

And a version with Mondrian, one of my favorite styles, but only when matched with the right picture. This pairing doesn’t work for me.

Too many curved edges and fine color differences leave us with two disparate sections.

But the Mondrian style also netted this result with the other dog earlier this year, so it only demonstrates my point.

Play, experiment and learn where something fails so you can plan your photo for the filter style sometimes, instead of only hoping for good luck.

—–David

P.S. You bet this applies to anything you shoot, filter or not, angle, lighting, subject, timing… Planning can get you closer to stunning (as can a bit of judicious editing like bringing the style down, but also brightening, contrast adjustments and more.)

P.P.S. Of course some of my best photos were taken almost by accident or on the fly, so you never know. When you need consistent results plan ahead and enjoy the experiments when you can.

Surf’s Up, Plan Ahead was originally published on Creative Uploads