Music Video Or Ad? (Always Both, Right?)

Last week I posted directly on the Facebook page for this blog after I created a promotional video for an upcoming concert and the client had issues publicizing it with their own Facebook post.

https://www.facebook.com/478531892336962/posts/875709779285836/

SERVICE WITH A SMILE

I may get into how I captured and created the visuals later, but let’s get into the technical part of serving your client. Whether they be a paying customer or a friend, if you are helping someone out, I tend to consider that as doing somebody a favor.

That’s not from arrogance; I am trading my time for someone else to benefit from and that’s a favor. It doesn’t matter if I am also getting paid for it or not. There are literally 1 million other things I could, do including nothing, including things I choose or do not choose. In turn they are doing me a favor by participating in the partnership, whether they do that well or not!

With that attitude, if someone has a problem I may be irritated but I don’t get angry about it. If someone misinterprets something or doesn’t like what I have done, I may be disappointed but I also want to solve the problem, because I try to see us as a team.

Sometimes that’s difficult or nearly impossible, but I strive at least not to let that be my fault.

This case was none of those, although he asked for changes and additions I was hoping not to make. But by doing them I made it better.

LET’S GET TECHNICAL

And now we will get into the technical part and point of this post: Facebook is really annoying. If you don’t give them the video to host, unless it’s YouTube they like to show you a link. If you want to embed your Facebook post somewhere else, like I want to do now, you will generally get a link and not the visual you like, or if you do, not in a way that you can make look prettier.

Wait, what am I saying? That the big technology players don’t see each other as a collaborative team and try to solve the problem and make it easy for the end user that works with both of them? I was just talking about. customer service….

So funny.

Anyway, I’d shared the video via OneDrive this time, and I am assuming since he was on mobile, he grabbed the link and posted it to Facebook, and because I shared it with relaxed enough permissions it did technically work.

But it didn’t auto play, had a crap thumbnail, and it branded for the Microsoft product. Plus, he need to change the name of the file which was displayed instead of something more on brand, and without the extension. But it was already on his page and he was driving and couldn’t call me back, and people were going start liking it and then when we fixed it it was going to get zapped and all those likes would go away and they weren’t going to click like and share again.*

So my solution was to immediately copy the text of his post with links intact (and a couple of improvements like a direct link that you use to get tickets for the show.) And then I uploaded the video to Facebook and created a public post on my own page and made him share that as well. Then people could share his copy of the post of my copy of the post and it would all go through the same the locus point, so as it got more views and likes it would show up better in the Facebook feed and reach other people, and he would still get likes and shares for his page. And patrons for his concert.

I think that’s a win-win. The funny thing is that solution was actually my second attempt in five minutes. My first brilliant attempt was to share a post directly on his wall, the same way you go and wish somebody happy birthday so that the video or picture shows up in their feed.

The problem we had, however, was that my post was only visible to “friends” of his page, even though I would’ve posted it publicly, because that’s what his default page settings were. So then he shares it and it’s public on his page, but fans and performers can’t share it again because the details and video won’t show up, just his header (since he didn’t have to write anything that was already right there below it in my post!

I asked him to try to change the settings on my post to public, because I know that I cannot. I never heard back if he was able to do that, which would solve the problem later, but again, he was driving, so I provided the other solution, and he shared that one. It stayed public all the way down the line.

So next time I have Facebook-targeted content, I will include a list of the steps up front that “our team” will take to share to our best effect, and a plan ahead of time. I will probably create that plan on my own, using my own account and my page, and a relative to test things on their account. Maybe a dog picture.

—–David

P.S. Funny enough, if I had known that the last edit I sent was actually going to be approved and final, I could have put it on YouTube which would have posted friendly to his page, shared easily, and put all direct video likes in the same place, slightly benefitting me in the end, and giving me a little promotion for being a producer in the first place. But once the clock was ticking, uploading again to YouTube and creating all of that data set would’ve taken more time than the two different versions that I did to solve it the way I did.

* Oh and yeah I’m trying to lay down with an ice pack because I was in a car accident recently and my back hurts if I spent too much time at the computer!

Music Video Or Ad? (Always Both, Right?) was originally published on Creative Uploads

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Automatic Star Trek Post Made By A Robot!

Well, AI, but not enough people liked the Steven Spielberg – Stanley Kubrik movie

And not an android, because it doesn’t look like a human, though that would be a better title.

This video was created without editing from a pasted URL using Lumen5 AI-driven software, as reviewed the other day on this very blog. I also put up a carefully edited and fine-tuned video that began as AI and I talk about that here.

Since I talked about the rough edges of social media AI and the need for editing, I thought Star Trek might provide a perfect example of what comes straight from the mouth of machines.

Now take it away, Captain Kirk! If I may quote from “The Return of the Archons” when Kirk and Spock confront a computer projection named LANDRU that has been guiding yet stifling a civilization for 6,000 years:

KIRK: What have you done to do justice to the full potential of every individual of the Body?
LANDRU: Insufficient data.
KIRK: Without freedom of choice, there is no creativity. Without creativity, there is no life. The body dies. The fault is yours.
SPOCK: Are you aiding the body, or are you destroying it?
LANDRU: I am not programmed to answer that question.

And then Landru, the computer, shorts out. (Kirk used logic to destroy at least five computers over the course of the series. Imagine talking to Siri but your phone explodes when she doesn’t understand what you are talking about.)

So, everything in moderation? I really appreciate the software, but it hasn’t taken over yet so I reserve any future opinions.  Lumen5 does suggest that it’s a starting point, but they offer an RSS feed feature that will pop up videos for every blog you feed it, a feature they call Instant Video. Somebody is going to shortcut that, and it’s going to be a waste of their viewer’s time.

As for Star Trek predicting the future and changing the world, the original article on cheatsheet.com is here, and it’s worth a visit for even cooler pictures. Why the AI left some of them out, I do not know.

Man, I should have said I do not have that Data.

Mr. Data!

—–David

P.S. The Star Trek episode quoted above is of course copyright Paramount, or CBS, or Viacom, well maybe all of them in some way, and they reserve all rights. We have the right… they have the right. (I digress.) Anyway, it illustrates my scholarly point and probably falls into fair use.

I hope the same applies to the cheatsheet.com post, though that may fall into parody and satire, since I’m really tweaking the nose of artificial intelligence here by going back to a touchstone series that provided discourse on society’s future fears before computers were much more than adding machines.

Automatic Star Trek Post Made By A Robot! was originally published on Creative Uploads

Everyone Needs A Repurpose In Life

Playing with a new video tool called Lumen5 today, that I think may just be out of beta.

They use AI to help you quickly create social videos out of existing articles, or from scratch if you so desire. At least that’s the promise. Premise?

In real life, of course, a proper polished product takes a little more time, but Lumen5 certainly automates the beginning of a a video and gives you a structure to edit against, and for many of us wanna be procrastinators, it’s exactly the kick in the pants we need to get started on SOMETHING that we SAY we WANT!

I’m not being cruel, statistically machine learning will kick out some fantastic stuff in moments. But if you have a little more skill, technically, literarily, photographic- and video-ily (I knew the grammar was going to fall apart), you want to demonstrate it, so you’ll want to add back in the human touch.

My straight-up first experience: I created an account and logged in, then fed it a URL for an old post with cameraphone tips that urged editing to make things better. (Wow, the metaphor here runs deep!)

Original Post Here: A Little Photo Editing Goes A Long Way

It pulled in the text of the post and all the photos for easy use in their editor. Unfortunately I’d only used two photos (who writes a tip post with only two examples?) so it kindly filled in the gaps with free stock photos from their library, using keywords from the post (lots of camera stuff; actually that was pretty handy.)

It also grabs portions of text from the post (rather than trying to print the whole thing on a hour long slide show.) Great move. It preferred headers and tops of paragraphs and was okay. I edited the text on the separate slides and could move slides and the text boxes around to tell the story better.

 

Music? Yes, there’s a free library or you can add your own. There’s also a Style section to change colors font and the like.

It’s easier to use on a desktop computer, but I did begin on my iPad and got a basic edit out of that.

I decided I wanted to use my own photos, so I moved to the desktop and dug up my folders of older cameraphone pictures, which you can choose one at a time with the Uploader or drag and drop. Worked very well.

It occurs to me only now that I should have tried to use video footage as well since it’s in the stock library (some items are a “premium”). Wonder how to trim that in the simplified interface, or if it needs to be cut before uploading. 50mb limit on uploads, in jpg, png, gif, mov or mp4.

 

 

 

  • It is amazing? Yes, with limitations
  • Can you set it and forget it, just giving it an RSS feed to automatically make videos from your blog while you sleep? Yes. They call that Instant Videos.
  • Should you? Well, if you want your site to be robotic and surface, then okay. If you are going to consider them as first drafts and spend time editing the details to make it personal, then absolutely.

I imagine if you spend some time with this tool, you’ll learn to format posts for even better initial results. But remember that your final audience is human and give it a human touch.

I do love technology. But the web was built by humans on technology, and if we completely surrender our management of it to robots, it’s just going to be AI creators feeding AI readers that post AI replies to very artificial intelligence accounts. What human wants to sift through that for the good stuff? Make it good stuff first, but certainly put your hands on a cool tool.*

On that note, you can post directly to Facebook from inside the program, also Twitter, Instagram and LinkedIn, or download your video to share with your own methods.

It’s available at lumen5.com and yes, they offer a free version with some limitations.

—–David

P.S. The video blog post I made the other day is in this post here. And on Facebook here. It’s about using your cameraphone better and editing the images for best results.

I’ll post another test shortly and update this link when I do.

* THAT does NOT sound right.

Everyone Needs A Repurpose In Life was originally published on Creative Uploads

Wait, Video With Words On It? Cameraphone Tips Revisited

Here is a video version of an early post on cameraphone tips and editing, updated with a fresh look and more pictures than ever! Welcome to the video era, again! (Been happening since movies were invented, then TV, then TV again, then 3D and VCRs and DVDs and HD and Streaming and — it’s not a new thing. It just gets polished up and shiny again.)

20140702_164831

The video includes photos by me, not a stock library. Keeping with the cameraphone theme of the piece, they were taken in 2014 or so with my old Galaxy S3 (except the last tag slide) to show how chasing the latest greatest camera isn’t even that important for quality. Technique, patience, composition, and EDITING are, though.

But this is supposed to be a video post. So here it is on Facebook *  www.facebook.com/CreativeUploads/videos/763280090528806/

And if you don’t like that, here’s a YouTube version:


https://www.youtube.com/watch?v=IykcktjPq_U?rel=0

—–David

P.S. We’ll talk another time about how more pixels aren’t the magic bean. Boy, I do love a new camera though.

* Wanted to test the possibility of using Facebook as a video host, in case I wanted to post in Facebook first. I have my doubts before the experiment even begins. We shall see.

Wait, Video With Words On It? Cameraphone Tips Revisited was originally published on Creative Uploads